IN THE BEGINING
Traditionally known as "Your Neighbourhood Pizzeria", Pizza Del Forno was founded by Carlos De Gouveia in the year 2000. With his many years of experience and knowledge in the pizza industry, and his immense passion for traditional pizzas he started the first unique, rich Italian sit down pizzeria in the group. From the success of this first outlet he decided to franchise his concept, and opened two more stores consecutively, gladly making Pizza Del Forno the preferred neighbourhood pizzeria.
Since then Pizza Del Forno has expanded and the concept grown to make us the now preferred "Neighbourhood Pizzeria and Coffee Bar" reaching many more of our valued patrons, with a wider range of our delicious meals.
STARTING AT THE BASE
Pizza Del Forno Franchising offers each new franchisee a full turnkey operation with back up and support. Once the market in a suitable area has been established and the site assessed, then lease and site negotiations, store development and employee selection begins.
Full ongoing training for the staff is a vital issue that Pizza Del Forno concentrates on, to help build each franchisees team to be successful unit.
All training is backed up with the operations manual, which equips all franchisees and management teams with the necessary tools to master the running of a successful Del Forno Outlet.
The unique Pizza Del Forno brand is emphasized by operating from a centralized kitchen and by making use of national suppliers to maintain quality control, standards and uniformity. Aggressive marketing and advertising promote Pizza Del Forno as the essence of true Italian heritage
ALL THE TOPPINGS
Pizza Del Forno offers traditional Italian flare, ranging from pizzas, pastas & salads to tramezinis, sandwiches and coffees. The stores are unique and cosy drawing our customers in to us, with our warm welcoming traditional wood burning oven and rustic decor, along with our wide selection of wines.
We offer delicious and affordable homemade Italian dishes and wood fire pizzas of extreme quality. The service excellence will ensure that Pizza Del Forno is at the forefront of the "sit down pizza" concept. Pizza Del Forno is a solid business with sophisticated decorr and elegant finishes. Each franchise outlet builds lively surroundings and appeals to people who enjoy good food and wine.
WHAT MAKES PIZZA DEL FORNO SO TASTY
Traditional pizzas and pastas are hand prepared and slow cooked in an open wood fire pizza oven. Pizza Del Forno's food consists of a rich blend of aromas and goodness that grows from the earth. Only the finest ingredients are used to produce products of the highest quality.
A large number of our products are mandatory and are distributed by the central kitchen in order to ensure quality, consistency, freshness and high quality in all the outlets.
WHO LOVES OUR PIZZERIA?
EVERYONE, Del Forno Pizzeria and Coffee Bar appeals to many different groups of people, from the younger clientele to married couples and mature adults. Our patrons enjoy the rich Italian atmosphere, delicious food and outstanding service, which means they feel valued and keeps them coming back again and again.
WE GIVE YOU ALL THE INGREDIENTS!
GROUP STANDARDS AND OPERATIONAL SUPPORT
Pizza Del Forno prides itself on a total commitment to customer service and excellence. Quality control, high standards and customer service are essential aspects of developing and maintaining a successful Del Forno brand. Regular store visits ensure that uniformity is upheld and provide opportunities for the operational staff to offer and implement support, in all aspects of the business.
MARKETING AND ADVERTISING
Marketing and advertising are important tools in promoting the Del Forno brand. A number of different and exciting marketing activities are implemented to improve the awareness and growth of Del Forno as the "preferred Neighborhood Pizzeria and Coffee Bar".
FRANCHISEE SELECTION AND FINANCE APPLICATIONS
All franchisees are carefully screened and undergo a selection process.
To meet our requirements, franchisees undergo a series of interviews and applications before the final approval of a new franchisee is given. We look for vibrant people with outgoing personalities who possess a passion for food and are financially stable and self-motivated.
SITE REQUIREMENTS, SELECTION AND DEVELOPMENT
Pizza Del Forno carefully identifies and selects the best site for the business. These sites require 150-400m² with an outside deck of 50m². High profile sites with good visibility and accessibility are highly sought, as this is critical to the success of the business. A good selection of evening traders in close vicinity, such as late night pharmacies, food stores and retail outlets, are critical to he success of the outlet.
Careful analysis of the area in terms of demographics, competition, visibility etc. will enable us to make an accurate assessment as to whether the site will meet the requirements of a suitable location for a Del Forno outlet.
STORE SET UP AND OPENING OF STORE
Project management of a new store from shop fitting and equipment to signage, are monitored by the franchise company. This ensures that the franchisee is presented with a complete turnkey operation and full operational assistance is provided throughout the opening and hand-holding process.
TRAINING
Training is one of the cornerstones of the Del Forno brand. All prospective franchisees are required to attend a training course which comprises of both theoretical and practical training. This will cover areas such as customer service, menu training, business skills, financial management and much much more. On-going training is always readily available from our operational staff.
OUR RECEIPE FOR SUCCESS
The Pizza Del Forno Franchising covers every facet of opening a successful business, including:
- Site selection
- Site development
- Administration systems
- Marketing
- Operational support
- Corporate identity
- Training
- Budgets and cash flow
- Lease negotiations
- Opening the store
- Group standards
- Financial applications, submission and assessment
- Point of sale
- Establishment costs
FOR STARTERS
If you believe you possess most of the listed qualities, please give our franchise management company a call to arrange an interview.
- Motivation and determination to run your own business
- Capital investment
- Service orientated business sense
- Customer contact
- Enjoy dealing with people
- Team player
- Effective interaction skills
- Good management ability
FASA MEMBERS
PIZZA DEL FORNO FRANCHISING ARE FULL MEMBERS OF FASA.
WE PRACTICE ALL THE FASA CODES OF
ETHICS AND BUSINESS PRACTICES.
"It's not just a passion for good food It's about a wonderful experience, shared with you, our valued patrons."
